Instagram recently launched “Reels”, a new way to discover with short form videos. A lot of creators and marketers use this feature to showcase their talent and brand. Video marketing is a powerful weapon to promote a product or service without spending money. Reels videos are just 15-30 seconds. So, you can easily create in less time and save the audience time too.
Create Brand Awareness
Using Reels features to highlight all about your brand and let the audience be interested in your brand.
- Highlight your services: Sharing a video about how you are doing services for your customers while you are running a service business. For example, you are running a beauty parlor and you could show how you are cutting hair beautifully for customers.
- Promote a new product: Highlight your new product by showing the best features of your product and how helpful to the audience. For example, you are going to start a new restaurant. If you might offer home delivery and a discount for the first order, you can share on Reels.
Share Educational Content
Sharing some educational information helps to garner more new audiences.
- FAQ: Get some frequently asking common questions and answer them in a fun and interesting way on Reels. This helps to build relationships with your audience by answering their questions.
- Brand-related tips: You could give some brand-related tips to the audience. For example, the Fashion business could share how to wear stylish clothes or a brand’s style.
Share Your Brand’s personality
Give the sneak peek video of how your product was made, what suits best for your product, and your workplace which is helpful to the audience interest to buy your product or services. Sharing behind the scenes videos gives an authentic look to the audience which videos develop a relationship between your brand and your audience.
Usually, people watch videos which have more visibility compared to the videos which have fewer views. Creative attractive content to gain more visibility on Reels. If you feel that your reels content requires more popularity, you can go ahead to buy Instagram Reels views to get higher engagement and increased brand awareness.
Use Editing Features
Reels offers editing features to make your video attractive. Consider using GIFs, stickers, set timer, speed option based on your content and enhance your Reels videos. Whether you add popular songs or music in your video, people love to watch your Reel with music. Add songs from Instagram’s music library. Instagram has over a thousand effects to add to the background of the video and select which is best for your content.
You have an idea about Instagram Reels content for your brand now. Create more content and experiment with which format works best for your niche. Note these formats when you create video and useyou thi these to make attractive content. Using Instagram Reels to engage more audiences and potentially increase your reach on Instagram.