TikTok is a fast-growing social media application. TikTok was launched in 2016 by Byte Dance, a Chinese based social media company which merged with Musically and released it as TikTok, which attracts all the teen generation.
From the time when TikTok has launched the downloads have been increasing steadily, which overcomes Facebook, Twitter, and other social media applications. TikTok has 500 million users who are actively using TikTok on a daily basis.TikTok has many opportunities for its users where they need to grab and use the opportunities. It would help if you were active in executing the marketing campaigns on TikTok.
TikTok is a short video social media application with 15 seconds to 60 seconds in length. By using TikTok, you can create, edit, add filters, create videos using lip-synching, and add visual effects. TikTok is the best place for creative minds. People, anyone can be a creator on TikTok. If you want to be popular on TikTok, buy TikTok likes cheap for your TikTok videos.
TikTok has 26.5 of the U.S, where 40 % of the users are from India. TikTok is available in 150 countries with 75 languages. Most of the users are below 320, so if the brand targets teens, then it is the best place to advertise on TikTok. TikTok attracts more teens than other social media applications. 80% of the users are android users, whereas only 20% of the users are apple users and window users. Active users spend a minimum of 52 minutes on TikTok per day. TikTok sessions are longer when compared to Facebook, Instagram, and Snapchat.
TikTok Vs Other Social Media Platforms
TikTok was famous overnight with the lip-synching application, and many teens started using the application and they create videos that are very creative and this makes the teens apart from the other social media applications.
TikTok completely focuses on short videos. Use hashtags to navigate, and the videos can be found on the “For You” page. TikTok is like an interactive application where influencers and their followers communicate. Instagram has tested using the clips.
TikTok Vs YouTube
Youtube is a vast platform where it has not uploaded any short videos; mostly, they could be mostly long videos. TikTok users can make their 15 seconds videos and add other videos and start a clip. Youtube has long videos with high quality and related content.
TikTok Vs Facebook
Facebook has reached due to the virality of the application. Nowadays, Facebook shortfalls in engaging teens.
TikTok Vs. Twitch
Twitch is a social media application; it is a live streaming platform. Users on Twitch have a long stream of gameplay videos. Users are not exposed to content like TikTok.
Ways To Advertise On TikTok
In -Feed Ads
Infeed ads are completely based on cost per impression, cost per click, and cost per view. TikTok ads are based on the location, age, and gender you choose. Infeed ads charge 10$ for CPI, and the campaign should be a minimum of $6,000.
Brand Takeover Ads
TikTok offers one brand that can take one category per day. This ad can be redirected to the landing page, whether you can redirect within the application or outside the application. Users can tap to skip the ad if they don’t want to view the ad.